Its thinnest weight was designed by Berton Hasebe. About Neue Haas Unica Neue Haas Unica is Monotype’s revival of a typeface that has attained almost mythical status in the type community. Schwartz completed the family in 2010 for Richard Turley at Bloomberg Businessweek. Schwartz’s revival was originally commissioned in 2004 by Mark Porter for the redesign of The Guardian, but not used. So rather than trying to rethink Helvetica or improve on current digital versions, this was more of a restoration project: bringing Miedinger’s original Neue Haas Grotesk back to life with as much fidelity to his original shapes and spacing as possible (albeit with the addition of kerning, an expensive luxury in handset type).” Helvetica is a neo-grotesque design, one influenced by the famous 19th century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. They came up with Unica, which was released in 1980. “Much of the warm personality of Miedinger’s shapes was lost along the way. Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Neue Haas Unica In the late 70s, Haas Type Foundry commissioned Team’77 to create a new sans-serif that combined the great qualities of Helvetica, Univers and Akzidenz Grotesk. Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. In the 1980s Neue Helvetica was produced as a rationalized, standardized version.įor Christian Schwartz, the assignment to design a digital revival of Neue Haas Grotesk was an occasion to set history straight. During the transition from metal to phototypesetting, Helvetica underwent additional modifications. For instance, the matrices for Regular and Bold had to be of equal widths, and therefore the Bold was redrawn at a considerably narrower proportion.

The typeface was soon revised and released as Helvetica by Linotype AG.Īs Neue Haas Grotesk had to be adapted to work on Linotype’s hot metal linecasters, Linotype Helvetica was in some ways a radically transformed version of the original. Neue Haas Grotesk was to be the answer to the British and German grotesques that had become hugely popular thanks to the success of functionalist Swiss typography. Neue Haas Grotesk Posted on ApPosted in Typography Tagged font, helvetica, neue haas grotesk, sans-serif, type, typeface, Typography 4 Comments Font Bureau has created this wonderful mini-site all about the excellent typeface Neue Haas Grotesk. Neue Haas Grotesk was to be the answer to the. The first weights of Neue Haas Grotesk were designed in 1957-1958 by Max Miedinger for the Haas’sche Schriftgiesserei in Switzerland, with art direction by the company’s principal, Eduard Hoffmann. The first weights of Neue Haas Grotesk were designed in 1957-1958 by Max Miedinger for the Haas’sche Schriftgiesserei in Switzerland, with art direction by the company’s principal, Eduard Hoffmann.

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